According to the results of the Accenture Digital Density Index Report, Penta Teknoloji has become the most digital company of Turkey in the "Information and Communication Technology Equipment Wholesale Commerce" category.
The "TopDigital100" list that includes the Most Digital Companies of Turkey based on Accenture Digital Density Study to measure the extent of digital penetration of the leading companies of each country and their position in their journey of digital transformation, has been disclosed.
The report, which was issued as a result of multi-stage studies in the period March to November 2015, considered the success factors in three main fields during the assessment of the companies including: Digital Strategy (inclusion of digitalization in the corporate strategy in a manner to ensure competitive edge and its integration in the company's main objectives), Digital Services (use of digital products and services in interaction with customers), and Digital Operational Competencies (digitalization of communication, business processes, and operations in the organization). Penta Teknoloji IT and Business Development Director Yasemin Budak has underlined that the point reached in the process of digitalization is a natural result of the approach that highlights the work benefit for the company, and spoke on this subject as follows: "The application of our B2B e-commerce website Bayinet was in the examples of digitalization that drew attention during studies of the Accenture Digital Density Index Turkey Report. Other highlighted points included the integration between the customer and the business processes, CRM and Call Center integration and targeting customer satisfaction, SAP and CRM applications that support sales, the innovative Cloud Portal presented to the customer and the end user, logistics automation services, business process/workflow in terms of our operational efficiency, and a strong IT infrastructure that enables the offering of business intelligence and reporting through web and mobile for a manageable environment."
Digital Leaders
Certain criteria are required to be fulfilled to be included in the scope of the Digital Leaders definition. Accenture defines the companies that include digitalization among corporate strategies to ensure the best competitive advantage and integrate digitalization among the company's main objectives successfully; use digital products and innovative services for highest customer satisfaction; use digital channels for seamless communication, workflow and operations in their organization effectively, and take place among Turkey's largest companies in terms of their income and assets as the "Digital Leaders."
Looking forward, the report highlights a link between the increased use of digital technologies and greater productivity, with the researchers indicating that a significant boost in profit.
According to them, a 10-point improvement in digital density (on a 100-point scale) could produce a 1.5% increase in profit compared to the baseline forecasts.
